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5 Sure Shot Ways to Select the Right Exhibition for your Business

Selecting the right exhibition to participate in can really help you get good returns on your investment. Sometimes exhibitors mistakenly choose popular or biggest trade shows to participate in, without any contribution towards your ROI. Many times, exhibitors stay loyal to their favorite trade shows even when they’re not bringing back any results.

Exhibitors take part in trade shows to maximize their ROI, enhance their brand’s identity, and build profitable business connections. You must understand that you can’t achieve all of this by just attending a trade show. You must do a little bit of research on your part regarding the trade show before participating in it and to determine the reasons you want to exhibit in them. This way you’ll be able to know about your target audience as well as trade shows that would benefit you the most.

Before considering the trade shows that you want to take part in, you must know about the following key factors that help you make a better decision:

Determine your exhibiting goals: One of the key elements of your trade show success is to determine your exhibiting goals and objectives. You can also team up with an exhibition stand contractor in Dubai to help you achieve trade show success. You need to find out your reason for exhibiting, whether you are exhibiting to increase your brand awareness, build profitable business connections, introduce a new product in the market, or simply maintain good relations with your existing customers. No matter what your exhibiting goals and objectives are, your exhibition stand manufacturers in Dubai will help you achieve your trade show goals.

Make a trade show budget: Exhibitions are extremely helpful for any business but you must understand that they don’t come cheap. You must carefully plan your exhibiting budget in detail before you decide to rent your exhibiting space. This may require you to do a lot of research and include everything that comes with exhibiting, from registration fees to exhibition stands, exhibition stand graphics, flooring, furniture, booth staff, electricity, travel, and electricity expenses.

Research trade shows that you’re participating in: Now, that you have an exhibition budget and your exhibiting objectives, you can research your trade show options. Make a list of all the relevant trade shows that you think can help your business and is within your exhibiting budget. Before deciding to participate in the trade show, you must ask yourself, what industry is it targeting? Who will be attending it? Can we afford it?

Figure out your target audience: The key to your exhibiting success is your target audience. Research your consumer demographics to know which trade show’s they’ll be attending. It isn’t necessary that your target audience will only be attending the big and popular trade show, you might find them at local events or a much smaller exhibition.

What’s more important is to figure out which shows have a high percentage of attendees that matches the profile of your target audience.

You can take help from Zumizo International, your trusted exhibition stand builder company in Dubai to determine which exhibition would best work for your industry. Our team of exhibition experts helps you achieve your exhibiting goals by providing bespoke, unique, visually appealing, and business-driven exhibition stands.

You can get in touch with us at and discuss your exhibition stand requirements.


Connect with us to get an extremely productive exhibiting experience!!