100% Optical 2026

About 100% Optical 2026 London- Where Eyewear Meets Eyecare

100% Optical is the UK’s leading annual event for optical professionals, taking place on 28 February – 2 March 2026 at Excel London. The event will be held in partnership with the Association of Optometrists (AOP).

The 100% Optical trade show provides a dynamic platform to find contact lenses, technology, eyewear, and business solutions. Even exhibitors can participate in world-class programs and get a chance to earn CPD points. Exhibiting at the event will also help you to connect with 11,000+ peers across the sector.

Join us for an unmissable event with the best exhibition stand builder in London, because that’s an event where education, innovation, and collaboration unite at one stage.

Key Highlights of the 100% Optical Trade Show:

• During the CPD programme, you can find the latest innovations and trends that are setting eye eyewear sector.
• At 100% Catwalk sessions, you can learn about the most exciting eyewear frames of all styles and designs.
• The 100% Studio, which is sponsored by Nikon Lenswear UK, is going to be a hub for fashion, design and innovations.
• Learn about the future practices in eye eyewear sector by attending group sessions and connecting with hosts.
• Attend the dispensing workshops at the 100% optical event, where you can meet with experienced craftsmen in their professions.

Why Exhibit at the 100% Optical exhibition in London?

• Participate in the 100% Optical trade show to meet with 250+ eyewear, equipment and contact lens exhibitors.
• You can also attend 120+ hours of CPD-certified seminars to learn about the hottest trends.
• Find out products from over 5000 brands and 250+ leading suppliers and discover the latest eyewear collection, lenses, and technologies.
• Exhibitors have a perfect opportunity to connect with a highly engaged audience and build their brand
• Exhibiting at the 100% Optical trade fair will also help to grow your sales pipeline and spend on new equipment and technology.
• Participate in the event and get extensive 360 marketing support, PR, social media promotion, etc.
• Exhibiting at Optical 2026 will also help in generating high-quality leads from private hospitals, NHS, boutique opticians, retailers, and independent practices.
• The Optical 2026 London will help you to improve your positioning and distribution strategy & get expert insights through a world-class education programme.
• Exhibitors will benefit from the 365-marketing campaign that will help you to build your brand presence from the get-go.

Who Attends 100% Optical In London?

The event will be attended by attendees who are actively involved in making purchasing decisions. These are professionals who specialise in equipment, ophthalmic lenses, eyewear, contact lenses, teleoptometry, etc. Your participation in the 100% Optical will help to achieve your business goals and get year-round visibility. 45% of visitors include Independent Opticians, while 23% are Multiple Opticians / Retailers.

About the Best Exhibition Stand Builder in London for 100% Optical 2026:

If you want to make the most out of your exhibiting experience, then you need to hire the best exhibition stand design company in London, like Zumizo International. We are a one-stop provider for everything you need related to your stand. Our designed exhibition booths will highlight your brand in front of thousands of professionals at 100% Optical 2026. Contact us now to get high-quality exhibition stands in London.