ITB Berlin 2026

ABOUT ITB 2026 BERLIN GERMANY

ITB 2026 Berlin is an event where you can meet with the entire global travel and tourism industry. The trade fair will take place from March 3-5, 2026, in Berlin, Germany.

The ITB 2026 Germany will be held under the theme of “The world of travel lives here.”. The ITB trade fair is expected to be attended by exhibitors and trade visitors from around the world. It has been seen that two-thirds of the exhibitors come from abroad and have high decision-making power.

The ITB Berlin 2026 event will be divided into different segments like LGBTQ+ travel, luxury travel, travel technology, business travel, medical tourism, and adventure tourism. Attend the ITB event to discover new trends and discover the future of the travel industry.

QUICK EVENT DETAILS

ITB Berlin Dates: March 3-5, 2026

ITB 2026 Location: Berlin Centre City, Messedamm 22, 14055 Berlin, Germany

ITB 2026 Tickets: Tickets can be directly purchased at the Ticketshop.

Official Host Country 2026: Albania

ITB BERLIN IN FIGURES

• 190 countries represented
• 100,000 attendees
• 5600+ exhibitors
• 1300 buyers circle members
• 24,000 convention participants

WHY ATTEND THE ITB BERLIN 2026 EVENT?

ITB Berlin exhibition provides an innovative platform to stay ahead in the travel and tourism sector. The ITB Berlin event will welcome key players in a face-to-face setting. The halls of the ITB Berlin event will be divided into different themes. At “Adventure & Responsible Tourism,” you can learn about adventure and sports travel. At “Business Travel” you can learn about strategies & tips used by travel managers. At the “career centre,” you can meet with global employers and grab educational offers.

At “Culture Tourism,” you can learn more about the choice of holiday destination. At “Luxury Travel” you can meet with luxury travel suppliers and buyers. The ITB Berlin will run for three days, aimed at connecting trade visitors, consumers, and media.

Trade visitors can also learn about the new digital marketing tools used in the promotion of products like data analytics, artificial intelligence, and machine learning. The event will be held in parallel with the ITB Berlin Lighting Awards, which will award the best lighting. Visitors can find items of their choice at the ITB 2026 Berlin show floor related to entertainment, travel and tourism, business trips, career centres, cultural tourism, hospitality, LGBTQ+ tourism, luxury travel, health tourism, and technology in travel.

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